Online Marketing Concept and Implementation: LIGNE ROSET (2020)

Studio Kippenberger was hired to do the complete redesign of Ligne Roset’s German flagship store’s visual identity along with a new online marketing strategy.

This included creating a style guide, setting up a multilingual website with mobile version from scratch, SEO strategy and implementation, relaunch of all social media channels, conceiving a cost effective performance marketing plan and a subsequent brand collaboration with VÉHICULE featuring a special edition Togo design to be exhibited exclusively at Ligne Roset Fünf Höfe, a custom magazine cover design with inlay and a merch line.